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A group of people hanging upside down in a room.

Welcome to The Upside Down!

An immersive experience like no other

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Discover our experience museums in the world

The Upside Down Berlin:

The successful immersive experience from Amsterdam opened its doors in Berlin! Unleash your inner artist and discover your unique way of storytelling with 21 rooms full of upside down settings, interactive and colorful designs as well as karaoke rooms and delicious food and drinks. Explore this new experience!
Berlin

The magic of our immersive museum

Step into the magical world of The Upside Down! With over 3,000 square meters and 40+ themed rooms in Amsterdam and Berlin, we’re here to help you escape everyday reality. 

In our interactive experience museum, touching is not just allowed, it’s encouraged! Get ready to jump into interactive, mind-blowing spaces filled with optical illusions, upside down settings and super photogenic spots to elevate your social media feed. You’ll be part of the fun, exploring colorful rooms that twist your perspective and celebrate the city you’re in, in a contemporary way. It’s not just a visit; it’s an experience to share with friends and make memories that last!

Are you ready to jump into creativity, feel the positive vibes, and have an unforgettable time? Come visit The Upside Down and let’s create some magic together!

explore amsterdam
explore Amsterdam
explore berlin
explore berlin
A person jumping off a couch into a living room.
A group of people in a bubble filled room.
A group of people hanging upside down in a room.
A man sitting in front of a picture of himself.

Be the artist in our immersive social media experience

In our immersive museum you become part of the action. It's the ultimate spot for amazing photos with optical illusions, upside-down rooms, and super photogenic spaces. Every corner is a chance to snap content you'll want to share with friends. All designed to make you see, feel or learn something. Looking to level up your Instagram or TikTok? We've got you covered!

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