At The Upside Down we like to think that you are all Kings and Queens. We like to think of content as the new King and creatives as the new Royals.
The Dutch are known for their pretty modern monarchy. Willem Alexander, who is the first male monarch for 123 years, is our current king. The Dutch celebrate the birthday of their King every year on the 27th of April with massive parties, concerts and street markets. Fun fact: the entire country wears orange that day, the colour of the Royal Family. Kingsday is considered to be the biggest birthday party on Earth: a day to celebrate the king within ourselves.
At The Upside Down, we like to think that you are all Kings and Queens. We like to think of content as the new king and creativity as the new Royals. Therefore, be shameless when you wander all these rooms: since you’re the one in charge today. Do the impossible, be your own King, Queen or you know what?! Be both!