The Upside Down
forget normal

Step into an interactive museum in Amsterdam and Berlin where nothing is what it seems

40+ crazy rooms & illusions
Two cities, two experiences
The iconic Freakshake
4.6 · 8.8k+ reviews
Visitors posing upside down in the disco room at The Upside Down Amsterdam

Good to know before you go

tickets

From €24.95
Kids (3-11) from €17.95

opening hours

Daily from 09:30

location

Europaboulevard 5, right by the RAI in Amsterdam

duration

Around 1.5 hours. But feel free to stay longer if you’re not done exploring!

What is The Upside Down?

Forget quiet halls and “do not touch” signs. The Upside Down is an interactive museum where you become part of the experience.

Imagine throwing a museum, a theme park, a nightclub and the perfect photo spots into a blender, with a big dose of crazy. The result? An Instagram museum full of optical illusions, mind-bending rooms and unexpected perspectives.

From Dutch-inspired madness in Amsterdam to Berlin’s raw, creative energy, each location offers unique rooms and local highlights. Nothing is what it seems, and normal simply doesn’t exist!

A group of people hanging upside down in the blue metro room
A group of women hanging upside down in a blue room.

Good to know

Everything you want to know before you book.

The pink café of The Upside Down with velvet chairs and round tables

How long does a visit take?

Most visitors spend 1 to 1.5 hours inside. You set your own pace.

Do I need to book my tickets in advance?

We advise you to book your tickets in advance online, so you can secure your spot!

Can I bring my dog?

We love dogs, but unfortunately they are not allowed in our experience.

Visitors hanging upside down in the blue room
4.5 · 8.8k+ reviews

Ready to turn your world upside down?

Normal is overrated. In Amsterdam or Berlin? Put this on your list.

Visitor sitting between two giant teddy bears

25+ rooms full of optical illusions. Zero normal moments.

Swipe for the private jet, Mondrian and the LED ball pit.

Two visitors in a dark blue room full of lights at The Upside Down Amsterdam

The Metro

Next stop: upside down! Step into Amsterdam's craziest metro and discover what happens when gravity takes a day off.

Friends taking a selfie in the Mondrian room

Mondrian

Why just look at art when you can step inside it? Enter our Mondrian-inspired room and become part of the masterpiece.

That's all we're giving away. No spoilers: you'll have to discover the rest yourself.

Choose your ticket for The Upside Down Amsterdam

Visit The Upside Down, or combine it with one of the city's other highlights.

combi tickets: combine and save
Friends toasting with cocktails in the café of The Upside Down
from € 39.95

The Upside Down x The All Out

Two experiences. One unforgettable day.

Visitors upside down in a room and on a canal cruise in Amsterdam
from € 44.95

Cruise & Create

Amsterdam from the water and upside down.

Mirror room full of coloured lights
from € 39.45

The Upside Down x Moco Museum

Two museums, one ticket

Don't just take our word for it

4.6
8.8k+ reviews

My friend and I had such a great time at The Upside Down. Definitely recommended.

Modyene Dalh

Super fun and highly recommended for everyone, no matter your age!

Barry van de Klundert

as seen in

Who are you bringing?

With your friends, your date, your family or your whole team: at The Upside Down, even a regular day out is anything but normal.

Friends toasting with freakshakes in the café of The Upside Down

Groups of friends

Round up your friends and find out who takes the craziest photos.

Visitor sitting between two giant teddy bears

Families & kids parties

Little adventurers, big surprises.

from
€24.95
book tickets

Choose your city: Amsterdam or Berlin

from €23,95

The Upside Down Amsterdam

Dive below sea level, explore the Royal Room and experience Dutch Design and Mondrian like never before. Anything but an ordinary day out!

Europaboulevard 5 · open 7 days a week
from €23,95

The Upside Down Amsterdam

Dive below sea level, explore the Royal Room and experience Dutch Design and Mondrian like never before. Anything but an ordinary day out!

Europaboulevard 5 · open 7 days a week

What to expect

Interactive rooms

Color, light, mirrors and wild sets. Explore, play and feel free to lose track of which way is up.

Interactive rooms

Color, light, mirrors and wild sets. Explore, play and feel free to lose track of which way is up.

Good to know

Everything you want to know before you book.

The pink café of The Upside Down with velvet chairs and round tables

How much does The Upside Down Amsterdam cost?

Tickets start at €24.95 for adults and €17.95 for children aged 3–11.

How much does The Upside Down Amsterdam cost?

Tickets start at €24.95 for adults and €17.95 for children aged 3–11.

Freakshake with a blue drip and candy toppings
4.6 · 8.8k+ reviews

Ready to turn your world upside down?

Only in Amsterdam for a few days? Put The Upside Down at the top of your list!
Bring your friends or your date and see the city like never before.

Two women posing in a gold and pink room at The Upside Down