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Welcome to The Upside Down Amsterdam!

Our immersive experience in Amsterdam

What to expect from our immersive experience in Amsterdam

Welcome to The Upside Down Amsterdam, the coolest experience museum in the city! With over 25 unique and colorful rooms and settings, it's the perfect place to snap amazing photos, learn about the Netherlands and Amsterdam, and let your creativity flow.

It’s like we threw a museum, an amusement park, a nightclub, a few perfect backdrops, and some magic mushrooms in a giant blender to create the ultimate Dutch experience. 
With the theme The New Dutch, we want to show you our contemporary Dutch culture in a fun way. People usually only see the traditional stuff like windmills and clogs. Boring! We're doing it differently by showcasing everything we’re proud of, like diversity, inclusivity, and our amazing dance music scene.

Discover everything you never knew when you swing by our experience!

About the The Upside Down Amsterdam

In our immersive experience, you'll find rooms with different themes and styles. Become part of a Dutch Mondrian artwork or step into a private jet. Jump into our LED-light ball pit or meet the new Dutch royals in a photogenic setting.

Here’s a little sneak peek, but we’re not revealing everything of course. Come see for yourself and become part of our awesome rooms!

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Enjoy our fresh, tasty and photogenic snacks in The Upside Down Cafe!

Creating the coolest content goes beyond the rooms in our experience. In our pinky café, you can order funky food and drinks.
Try our famous freakshakes, colorful sandwiches, and delicious waffles. Curious about our menu? Check it out!

check our menu
check our menu
A pink and gold restaurant with round tables and chairs.
A group of people holding glasses of ice cream.
A table topped with lots of different types of donuts.
An ice cream sundae with sprinkles and toppings.

Be the artist in our social media museum in Amsterdam

In our immersive museum you become part of the action. It's the ultimate spot for amazing photos with optical illusions, upside-down rooms, and super photogenic spaces. Every corner is a chance to snap content you'll want to share with friends.

Looking to level up your Instagram or TikTok? We've got you covered!

Feed inspiration
Feed inspiration
A group of people in a bubble filled room.

Want to plan a group or school activity?

We would be happy to welcome your group or school to our immersive experience. Because learning can be super fun in our experience! Please click on the button below to get more info and book your next group or school trip.

Group and schools
Group and schools


Do you have any questions about the Upside Down museum Amsterdam?

Do you have any questions about The Upside Down Amsterdam? Check below!


How do I get tickets for The Upside Down Amsterdam?

You can book your tickets online, via this link!

I would like to change the date or time of my tickets, is that possible?

That's possible, you can easily change them yourself via our ticket support.

Do I need to book my tickets in advance?

We advise you to book your tickets in advance online, so you can secure your spot!

Is it possible to cancel my ticket?

We have a no refund policy, but you can easily reschedule your visit via our ticket support.

How much time in advance before our time slot starts do we need to be there?

Please make sure that you’re arriving at least 5 minutes before your time slot starts.

How long can I stay in the experience?

You can take all the time you need! On average, people spend 1,5 hour in the experience.

Do I get a discount at The Upside Down Amsterdam with my CJP Pass?

With a CJP Pass you receive a 15% discount on your entrance ticket! We also offer a special rate for children aged 3-11 years old. Prices start from €17.95. And do you have an IAmsterdam city card (tourist card)? Then you receive a 25% discount. We ask you to bring this pass with you, it will be asked for at the entrance.

I didn’t receive my photos, what can I do?

We’re sorry to hear you haven’t received them. You can check them here. Fill in your ticket number starting with 77… you can find it on your ticket. If you are still experiencing any issues please contact us on hello.amsterdam@the-upsidedown.com.

Can I visit The Upside Down on Museum Night?

Unfortunately, we are not (yet) participating in Museum Night at this time. Luckily, we are open all year round to welcome you ;-)

Collab, groups & events

I want to visit The Upside Down Amsterdam with a school, is that possible?

Yes, we’re more than happy to welcome you! Please fill in the inquiry form on our dedicated school & group website page.

Is The Upside Down Amsterdam suitable as a photo shoot location in Amsterdam?

For sure! Send an email collab.amsterdam@the-upsidedown.com, we are happy to look into the possibilities.

Can I organize an event at The Upside Down Amsterdam?

For events below 200 people, we’d love to refer you to our sister venue The All Out, right next to our experience. Do you want to organize a big event with more than 200 people? Then you can contact the Upside Down! Please check out our event page for more info.

Can we visit The Upside Down Amsterdam with a group?

Yes! We’d love to welcome your group. Please check out our dedicated group page, and fill in the inquiry form below on the page.


How can I get to The Upside Down? Is there a car park?

There is a parking garage under our museum with plenty of parking spaces (Flowparking, Gelrestraat 2. The entrance to The Upside Down Amsterdam is on the other side of the building). When you park here, you receive a 15% discount on parking fees. Let our colleagues know that you are parked here. More information: click here.

Coming by train? Get off at RAI Station. From there it's about a 7-minute walk.

Coming by metro/tram? Get off at Europaplein stop. From there it's about a 2-minute walk.

You can check your journey in advance via this link https://reisinfo.gvb.nl/nl

Yes, we are a wheelchair-friendly location. We have an elevator and almost all rooms are accessible. Our colleagues are ready to help you where necessary! If you would like to know more, you can always send us an email.

We have free lockers for you to use in our experience. If you have some bigger luggage, we can store it in the back. For both, use at their own risk.

We love dogs, but unfortunately they are not allowed in our experience.

Didn't find the answer to your question?

contact us
contact us