The Upside Down Amsterdam is world’s largest upside down social media experience. With our 25+ rooms and installations we have a 1500m2 mind-bending and colorful experience for you. All fitted in the theme of ‘The New Dutch’. 

We would like to tell you our typical contemporary Dutch culture in a fun way. As people usually only get to see the traditional stuff like mills and clogs — booooring! We want to do it differently by showing you all the things we are proud of like diversity and inclusivity or our amazing dance music scene. Discover everything you never knew when you swing by in our experience!

Last but not least, The Upside Down Amsterdam is a socially conscious enterprise, as our playground is also a reminder that the ‘Right to Play’ is for everyone and that we shouldn’t forget underprivileged kids. That’s why we actively support Stichting Het Vergeten Kind (Forgotten Children). We open our venue to kids that might not have the means or the opportunity thanks to their personal situation.

Come visit us and we are sure you will experience something you’ve never experienced before!