The Upside Down.
forget normal
Step into an interactive museum in Amsterdam and Berlin where nothing is what it seems
Choose your city: Amsterdam or Berlin
The Upside Down Amsterdam
Discover an interactive museum in Amsterdam filled with optical illusions and mind-bending perspectives. Dive below sea level, explore the Royal Room and experience Dutch Design and Mondrian like never before. Anything but an ordinary day out!
Europaboulevard 5 · open 7 days a week
The Upside Down Berlin
Discover an interactive museum in Berlin packed with optical illusions and surprising rooms. From the Berlin Bear and Wintergarten to the Wall Pit and Techno Hallway: see Berlin from a whole new angle and shoot your best photos and videos yet.
Potsdamer Platz, The Playce · open 7 days a week
What is The Upside Down?
Forget quiet halls and “do not touch” signs. The Upside Down is an interactive museum where you become part of the experience.
Imagine throwing a museum, a theme park, a nightclub and the perfect photo spots into a blender, with a big dose of crazy. The result? An Instagram museum full of optical illusions, mind-bending rooms and unexpected perspectives.
From Dutch-inspired madness in Amsterdam to Berlin’s raw, creative energy, each location offers unique rooms and local highlights. Nothing is what it seems, and normal simply doesn’t exist!
What to expect
Interactive rooms
Color, light, mirrors and wild sets. Explore, play and feel free to lose track of which way is up.
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Optical illusions
Is the room tilted, or is it you? Walk into upside-down rooms and crazy perspectives where your eyes and brain don't always agree.
More than an Instagram museum
Your camera will be working overtime. Step into the experience and create content that's anything but basic.
Our Café and iconic Freakshake
Grab a seat in our café and treat yourself to the iconic Freakshake. Over the top, almost too pretty to drink and just as tasty.
What visitors say about The Upside Down
Super fun and highly recommended for everyone, no matter your age! This experience will put an instant smile on your face. Everything is neat, the staff is helpful and friendly. A top day out!
Barry van de Klundert
A really fun, interactive outing! You have plenty of time to take your photos before other people arrive. The ball pit was definitely the best part! We finished in about an hour.
Marije Jonker
My friend and I had such a great time at The Upside Down. We laughed so much and took some amazing photos! Definitely recommended :)
Modyene Dalh
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Who is The Upside Down for?
With friends
Guaranteed more photos than planned.
On a date
Awkward silences not included.
With family
Happy kids, secretly just as happy adults.
Groups, schools and companies
The more people, the more chaos.
Ready to turn your world upside down?
Normal is overrated. In Amsterdam or Berlin? Put this on your list.
Good to know
Everything you want to know before you book.
How long does a visit take?
Most visitors spend 1 to 1.5 hours inside. You set your own pace.
Do I need to buy tickets in advance?
We recommend booking online: you pick a time slot and walk straight in.
When are you open?
Amsterdam: every day from 09:30. Berlin: every day from 10:00 or 11:00.
Where can I find you?
Amsterdam: Europaboulevard 5, close to metro RAI. Berlin: Alte Potsdamer Str. 7 in The Playce.
Is it fun for adults too?
Absolutely. It's not a children's museum: everyone joins in, from groups of friends to company outings.