​​​​Welcome to The Upside Down Amsterdam! The largest interactive Instagram museum in Europe, where you make the rules.

It’s like we threw a museum, an amusement park, a nightclub, a few perfect backdrops and some magic mushrooms in a giant blender to create the ultimate Instagrammable Dutch experience. Let us take you on a trip to a whole new dimension that takes you far beyond what you think you know!

Hi, you!

We want to stimulate your creative senses in every way and offer you all the tools to create whatever sort of content you want. In addition to that, we want The Upside Down Amsterdam to be a safe place where you can explore, think outside the box and just be YOU. We have zero rules (except for a no shoe policy in the ball pit but yeah you get that).

I hope you will have the most magical time while visiting us and I am proud to welcome you into our The Upside Down Amsterdam family.

Anna Nooshin
Co-founder The Upside Down Amsterdam

15% parking discount

From now on you'll receive 15% discount on your parking costs!

Show your parking ticket when checking in at the experience and you'll receive an extra barcode which will give you 15% discount when leaving the parking. 

Kids Prices

For kids, we offer special prices!

3-11 years old
Wednesday from 12.00 - 19:00: €15,95
Saturday and Sunday from 10.00 - 14:00: €15,95

0 - 2 years old
Free entrance

With every 2 kids there must be an adult as their guide.

15% CJP Discount

From now on you’ll receive 15% discount with your CJP membership! Show us your membership when you arrive at the experience with your CJP discount ticket :)

COVID-19 Measures

The Upside Down was born in a weird time! We have taken all measures and keep updating those to ensure you a safe visit. Click here to read all about it 
The largest ultimate instagram experience with 1500m2 and 25 rooms and decors.
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