A group of people hanging upside down in a room.

Welcome to The Upside Down!

An immersive experience like no other

The magic of our immersive museum

Step into the magical world of The Upside Down! With over 3,000 square meters and 40+ themed rooms in Amsterdam and Berlin, we’re here to help you escape everyday reality. 

At our immersive experience museum, touching is not just allowed, it’s encouraged! Get ready to jump into interactive, mind-blowing spaces filled with optical illusions, upside down settings and super photogenic spots to elevate your social media feed. You’ll be part of the fun, exploring
colorful rooms that twist your perspective and celebrate the city you’re in, in a contemporary way. It’s not just a visit; it’s an experience to share with friends and make memories that last!

Are you ready to jump into creativity, feel the positive vibes, and have an unforgettable time? Come visit The Upside Down and let’s create some magic together!

A person jumping off a couch into a living room.
A group of people in a bubble filled room.
A group of people hanging upside down in a room.
A man sitting in front of a picture of himself.

Be the artist in our immersive social media experience

In our immersive museum you become part of the action. It's the ultimate spot for amazing photos with optical illusions, upside-down rooms, and super photogenic spaces. Every corner is a chance to snap content you'll want to share with friends. All designed to make you see, feel or learn something. Looking to level up your Instagram or TikTok? We've got you covered!

The Upside Down Latest updates

 Fancy a cocktail? Click here to buy combo tickets!
Amsterdam
3/1/2024

Fancy a cocktail? Click here to buy combo tickets!

Every Wednesday and Thursday we offer special combi tickets. The Upside Down Amsterdam entry + a cocktail of your choice in our colorful cafe. Get ready!

book cocktail tickets
book cocktail tickets
Our Berlin location is opening soon!
Berlin
3/1/2024

Our Berlin location is opening soon!

Did you already hear the news? The Upside Down is coming to Berlin! We can’t wait to welcome you at our brand new immersive experience!

more info
more info
 Amsterdam in bloom!
Amsterdam
3/1/2024

Amsterdam in bloom!

The Upside Down Amsterdam is in full bloom! Discover it yourself and take the coolest photos with the customized flowery decors!

book tickets
book tickets
Meet our new sister The All Out Amsterdam
Amsterdam
3/1/2024

Meet our new sister The All Out Amsterdam

Still up for more fun after your adventure at The Upside Down Amsterdam? Visit our new sister venue, right next door! Play social darts, karaoke, shuffleboard, and sip on the most unique cocktails. All in a crazy design just like you're used to from us.

explore more
explore more

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