Welcome to world's largest interactive social media experience

Our story kicks off back in 2020 in Amsterdam, where the very first Upside Down opened its doors. But that's just the beginning of the adventure... We’re working hard to bring The Upside Down to Berlin, with brand-new rooms and settings, and that’s not all! In December 2023, a pop-up location of The Upside Down also appeared at the Mother of the Nation Festival in Abu Dhabi. 

In our immersive experience museum, we invite you not just to be an observer, but a participant in the artwork itself. We create mind-bending and colorful worlds, where the rules of a traditional museum are completely turned ‘upside down’! We strive to showcase the character of each location in a contemporary approach. So no clichés like clogs and cheese in Amsterdam, or currywurst and pretzels in Berlin. We delve deeper into the city's history and manners to present it in our own, original way! So you’re not only having fun, but also learn a lot about the city you’re in!

Dive into a world that is interactive and immersive, where the boundary between artist and visitor fades. Lose yourself in the magic of the moment while taking the most fantastic photos with your friends.