Driving Growth and Building Relationships
Responsibilities:
Generating and Following Up on Leads
- Identifying Potential Prospects: Use market research, networking events, and online platforms like LinkedIn to find companies that might be interested in hosting events, corporate outings, or conferences in Amsterdam.
- Outbound Sales Initiatives: Actively approach companies through cold calling, email campaigns, and telephone outreach to gauge their interest in your event venue and services.
- Lead Nurturing: Maintain relationships with potential clients through regular follow-ups, newsletters, and personalized communication to generate and build interest until they are ready to book.
- CRM Management: Use a Customer Relationship Management (CRM) system to track leads, log interactions, and plan follow-up actions. This helps with the structured follow-up of leads and ensures that no opportunity is missed.
Building Customer Relationships
- Building Trust and Credibility: By gaining a deep understanding of your clients' business goals and needs, you can offer tailored advice and position yourself as a reliable partner for their events.
- Maintaining Regular Communication: Keep in touch with existing clients through personal meetings, phone calls, and emails to strengthen the relationship and stay informed of their future event needs.
- Assuming an Advisory Role: Act as an advisor who offers valuable insights and suggestions on how your venue and services can best meet their specific needs.
- Adapting to Customer Culture: Show understanding of the client’s company culture and values, and incorporate this into your communication and service delivery to ensure better alignment and satisfaction.
- Fostering Loyalty: By providing excellent service and personal attention, you create loyalty, encouraging clients to choose your venue for future events.
Upselling and Cross-selling (B2B)
- Analyzing Customer Needs: During the initial contact with a client, thoroughly assess their event needs and goals. Understand what core values they prioritize, such as team building, customer engagement, or brand promotion, to suggest relevant additional services.
- Proactively Offering Additional Services: During the sales process, suggest additional services that could enhance the event, such as luxury catering options, professional audiovisual equipment, VIP packages, or on-site branding opportunities.
- Creating Customized Solutions: Offer personalized packages based on the specific needs and budgets of the client, providing added value, such as themed events, exclusive tours, or after-parties.
- Applying Bundling Strategies: Combine various services and products. For example, the Ultimate Amsterdam Experience Bundle: Experience the best of Amsterdam with a private tour through The Upside Down, followed by a tailored event at The All Out Amsterdam, including competitive socializing, stunning cocktails, and luxury food concepts. Finish with a unique after-movie and personalized souvenirs as lasting memories. A day full of creativity, fun, and unforgettable moments!
- Using Feedback for Optimization: Use feedback from previous clients regarding upsell and cross-sell products to optimize these offerings and better align them with the desires of future clients.
- Collaborating with Partners for Exclusive Offers: Leverage relationships with local partners (such as caterers or external entertainers) to create exclusive, valuable offers that you can present as unique upsell options to your B2B clients.
Qualifications:
- HBO/WO level of thinking and working, preferably in commercial economics, event management, hospitality management, tourism, or business administration.
- A minimum of 2-5 years of experience in (tele)sales, event management, or a similar role within the leisure, hospitality, or tourism industry.
- Strong communication and interpersonal skills.
- Ability to build rapport and trust with clients.
- Self-motivated and results-oriented with a strong drive to succeed.
- Excellent organizational and time management skills.
- Fluent in English and Dutch.
Are you excited about this job? Send your CV and motivation letter to jobs.amsterdam@the-upsidedown.com.
