The Upside Down Amsterdam:
anything but normal
Discover the interactive museum in Amsterdam where nothing is what it seems. Hang upside down in the Metro, feel like royalty in the Royal Room and check out the brand-new Golden Gym.
More than an Instagram museum in Amsterdam
Done the Rijksmuseum, strolled the canals and had your stroopwafel? Great. We've all seen enough cheese, clogs and windmills. Time to discover Amsterdam from a completely different side.
Welcome to The Upside Down Amsterdam: an interactive museum where classic Dutch icons get a surprising twist. From Mondrian and Dutch Design to the Royal Family and Amsterdam's canal houses. We call it The New Dutch.
Looking for a selfie museum in Amsterdam? With 25+ rooms and sets, we're Europe's largest social media museum. Anything but a normal day in Amsterdam.
25+ rooms full of optical illusions. Zero normal moments.
Swipe for the private jet, Mondrian and the LED ball pit.
The Metro
Next stop: upside down! Step into Amsterdam's craziest metro and discover what happens when gravity takes a day off.
The Golden Gym (NEW)
No sweat. All flex. Welcome to the Golden Gym, where gravity doesn't make the rules.
Dream Closet
The Netherlands is famous for its designers, from Iris van Herpen to Viktor&Rolf. Step into the closet every fashion lover dreams of.
Mondrian
Why just look at art when you can step inside it? Enter our Mondrian-inspired room and become part of the masterpiece.
Royal Room
Forget visiting a palace. In our Royal Room, you're the royalty. Step inside and give us your best royal wave.
The Private Jet
First class, but not as you know it. Take a seat in your very own private jet.
Choose your ticket for The Upside Down Amsterdam
See Amsterdam in a whole new way! Visit The Upside Down, or combine your Amsterdam experience with one of the city's other highlights.
The Upside Down x The All Out
Two experiences. One unforgettable day. Turn your world upside down at The Upside Down, then go All Out with games, drinks and non stop fun.
Cruise & Create
Amsterdam from the water and upside down. Two totally different perspectives in one day.
The Upside Down x Heineken Experience
Two experiences, one ticket
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The Upside Down x Moco Museum
Two museums, one ticket
Don't just take our word for it
My friend and I had such a great time at The Upside Down. We laughed so much and took some amazing photos! Definitely recommended.
Modyene Dalh
Super fun and highly recommended for everyone, no matter your age! This experience will put an instant smile on your face. Everything is neat, the staff is helpful and friendly. A top day out!
Barry van de Klundert
“The Upside Down Amsterdam is an ode to modern Dutch culture.”
DagjeWeg.NL
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Who are you bringing?
With your friends, your date, your family or your whole team: at The Upside Down, even a regular day out is anything but normal.
Need a break at our café? It's Freakshake time
All that hanging upside down made you hungry? Kick back in our pink café and treat yourself to our iconic Freakshake, a cocktail, a matcha or one of our pink sandwiches.
Grab the selfie seat, check out our upside-down bar and take a moment to enjoy it all. Almost everything here is photogenic. Even your drink.
Good to know: you can visit our café without a ticket for The Upside Down.
Frequently asked questions about The Upside Down Amsterdam
How much does The Upside Down Amsterdam cost?
Tickets start at €24.95 for adults and €17.95 for children aged 3–11. CJP members receive 15% off, while I amsterdam City Card holders enjoy a 25% discount.
What are the opening hours?
We are open every day from 09:30 to 20:00. Book your ticket online in advance to secure your spot.
What is an Instagram museum?
A museum where you don’t just look, but make the photos and videos yourself. Every room is a set full of illusions to play, pose and film in.
Is The Upside Down fun for both kids and adults?
Yes. Kids play and explore, adults go just as wild. Children from 3 to 11 have their own, cheaper ticket.
Is there a café?
Yes, our pink café with freakshakes, colourful sandwiches and waffles. You can drop in before or after your visit.
How do I get there?
You’ll find us at Europaboulevard 5, near the RAI. By metro or tram, get off at Europaplein (a 2-minute walk); by train, at RAI station (7 minutes). By car, you park in the garage under the building.
How do I get tickets for The Upside Down Amsterdam?
You can book your tickets online, via this link!
I would like to change the date or time of my tickets, is that possible?
That’s possible, you can easily change them yourself via our ticket support.
Do I need to book my tickets in advance?
We advise you to book your tickets in advance online, so you can secure your spot!
Is it possible to cancel my ticket?
We have a no refund policy, but you can easily reschedule your visit via our ticket support.
How much time in advance before our time slot starts do we need to be there?
Please make sure that you’re arriving at least 5 minutes before your time slot starts.
How long can I stay in the experience?
You can take all the time you need! On average, people spend 1.5 hours in the experience.
Do I get a discount at The Upside Down Amsterdam?
With a CJP Pas you receive a 15% discount on your entrance ticket.
With the I amsterdam City Card (tourist card) you receive a 25% discount.
You can also visit The Upside Down with an Amsterdam Stadspas and the Go City card. You need to book your ticket upfront.
We ask you to bring your card with you, it will be asked for at the entrance.
We also have kids tickets from the age of 3 to 11 years old. Prices start from €17.95.
I didn’t receive my photos, what can I do?
You can retrieve your pictures by visiting Get your photos now and entering the numeric code located beneath your personal QR code.
Can I visit The Upside Down on Museumnacht Amsterdam?
Unfortunately, we are not (yet) participating in Museumnacht Amsterdam. Luckily, we are open all year round to welcome you!
How can I contact you?
We are happy to assist you 24/7. You can contact us by email or use the App to start a live chat or a call. Feel free to choose whichever works best for you!
Email: use this form to submit a request, and we will get back to you by email as soon as possible.
App, live chat: you can start a live chat session with us through the App, under Profile > Help > You can contact us > Live chat.
App, call us: you can access our local phone line through the App, under Profile > Help > You can contact us > Call us.
If your request involves a purchase you have made, please give us your ticket ID so that we can help you as quickly as possible.
DPG tickets?
Have you purchased a ticket or voucher through DPG? You can only redeem it via this link: DPG voucher redemption. It is not possible to redeem your DPG voucher through our regular ticket shop or at the venue.
I want to visit The Upside Down Amsterdam with a school, is that possible?
Yes, we’re more than happy to welcome you! Please fill in the inquiry form on our dedicated school and group page.
Is The Upside Down Amsterdam suitable as a photo shoot location in Amsterdam?
For sure! Send an email to collab.amsterdam@the-upsidedown.com, we are happy to look into the possibilities.
Can I celebrate my kids birthday at The Upside Down?
Yes, we’d love to host your kids party! While we don’t offer special party packages, you can easily book your tickets and choose a time slot. Before or after your visit, you’re very welcome to enjoy some treats in our café and open presents together. Please note that café seating is available on a walk-in basis only.
We have special discounted kids tickets for kids from 3 to 11 years old. Book here!
Can I organize an event at The Upside Down Amsterdam?
For events below 200 people, we’d love to refer you to our sister venue The All Out, right next to our experience. Do you want to organize a big event with more than 200 people? Then you can contact The Upside Down! Please check out our event page for more info.
Can we visit The Upside Down Amsterdam with a group?
Yes! We’d love to welcome your group. Please check out our dedicated group page and fill in the inquiry form on the page.
Is The Upside Down Amsterdam a wheelchair friendly place?
Yes, we are a wheelchair-friendly location. We have an elevator and almost all rooms are accessible. Our colleagues are ready to help you where necessary! If you would like to know more, you can always send us an email.
Is there a place where I can store my stuff?
We have free lockers for you to use in our experience. If you have some bigger luggage, we can store it in the back. For both, use is at your own risk.
Can I bring my dog?
We love dogs, but unfortunately they are not allowed in our experience.
Seen Amsterdam? Now see it upside down.
A few days in Amsterdam? Put this on your list.
