Welcome to
The Upside Down

Let us take you on a trip to a whole new dimension that takes you far beyond what you think you know.

And while you explore this mind-bending world, you’ll be exploring the boundaries of your own creativity at the same time. We want to trick your brain and tickle your senses. Expand your mind and enrich your knowledge. Let your imagination run wild and make your fantasy come to play. Be shameless. Take as many pictures as you like. Strike all the poses you can come up with and share all your discoveries. There’s no right nor wrong. No good or bad. In fact, sometimes there’s not even an up or down.

Spoiler alert! To give you a little taste, we reveal some of our experience highlights below...
Not all of them of course. We want to save some of our mind blowing surprises for when you get there!

The Royal Room

The Royal Room

At The Upside Down we like to think that you are all Kings and Queens. We like to think of content as the new King and creativity as the new Royals.

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The Dutch Design Room

The Dutch Design Room

‘Dutch design’ is a movement known all around the world. But what does that even mean? Well, our designs are characterised as being minimalist, experimental, innovative and a bit quirky.

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The Mondriaan Room

The Mondriaan Room

Immerse yourself in a work of modern art and color outside the lines in The Mondriaan room. Not the real one though, but inspired by the artist..

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The Pool

The Pool

Of course we have a huge pool with 81.286 balls to dive into. But with something you’ve never seen before.

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The Soccer Room

The Soccer Room

The Dutch are renowned for their'Total Football' soccer style. The idea is to put opponents on the wrong track and turn them upside down by having the players swap positions all the time. Play a game in true Upside Down style.

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The Club

The Club

This room takes clubbing to the next level. When you step onto this dancefloor it will spin your world upside down. Literally.

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The Ruby Room

The Ruby Room

Everybody loves icecream! That's why we created a wonderful experience with Magnum Ruby, that will bring out the best in you!

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The Infinity under sea

The Infinity under sea

Step into our infinite world below sea level. The infinity mirrors and glowing jellyfish will blow your mind!

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